Apple iPhone 17 Pro: A New Leak Hints at Unexpected Logo Relocation
The Apple logo on the back of the iPhone is a familiar sight. Most users can visualize its exact placement without even looking at their phone. However, a new leak suggests this may change with the upcoming iPhone 17 Pro.
Apple may Shift iPhone 17 Pro Logo.
Apple may be planning to move its iconic logo on the upcoming iPhone 17 Pro, according to a leak by tipster Majin Bu. If true, this would be the first such change since the iPhone 11, where the logo was moved to the center to align with the wireless charging coil.
Historically, the logo has remained in a fixed position, with the last notable shift happening during the release of the iPhone 11. At that time, Apple moved the logo slightly lower than it was on the iPhone Xs and earlier models.
What leaks say:
The leak suggests that the Apple logo could be placed lower on the back of the iPhone 17 Pro, specifically centered below a new rear camera bar. This shift is reportedly meant to enhance the phone’s visual recognition and possibly accommodate design changes on the rear panel.
When Apple introduced MagSafe with the iPhone 12 – a system of built-in magnets that assist with wireless charging and accessory attachment – this central alignment became even more important. The logo sat in the middle of the magnetic ring, keeping everything visually and functionally aligned.
But now, according to a leak from well-known tipster Majin Bu, the Apple logo on the iPhone 17 Pro could be moved even further downward. Majin Bu also claims that this adjustment wasn’t just for looks; it was done to match the MagSafe wireless charging coil, so users could use the logo as a guide to place their phone correctly.
iPhone 17 Pro: new logo and MagSafe repositioning, this scheme show the solution pic.twitter.com/bF8M1FDpyU
— Majin Bu (@MajinBuOfficial) June 29, 2025
What’s especially puzzling is that the MagSafe ring, according to the same report, is not expected to move with the logo. This would mean the Apple logo will no longer sit in the center of the magnetic ring, disrupting the symmetry that accessory makers and users have come to expect.
This change could create issues with transparent MagSafe cases, where the magnetic ring is often visibly integrated into the design. If the logo and the ring no longer align, some manufacturers might resort to using a partial circle to avoid overlapping with the repositioned logo – an idea that, based on leaked images, doesn’t look great.
Tech journalist Michael Burkhardt from 9to5Mac described the situation as “bizarre,” although he acknowledged that similar design changes have been accurately leaked through accessory manufacturers in the past. For example, the centered Apple logo on the iPhone 11 was revealed early because case makers had to adjust their designs.
Although the current information remains unconfirmed, the odd design choice may actually hint at larger changes in the phone’s internal layout – possibly a new camera system or internal hardware requiring adjustments to the MagSafe coil.
As we get closer to the iPhone 17 Pro’s launch, more case designs and leaked schematics are likely to appear, offering better clarity on whether this surprising logo shift is the real deal.
While the rumored repositioning of the Apple logo on the iPhone 17 Pro may seem like a small design tweak, it could signal a broader shift in Apple’s branding and hardware layout. If confirmed, it would mark the first logo relocation since the iPhone 11 and may impact both MagSafe functionality and case designs.
Though the information comes from a leaker with a mixed track record, the involvement of case manufacturers lends some weight to the claim. As always, until Apple officially unveils the iPhone 17 Pro, these details should be taken with caution—but they certainly add to the intrigue surrounding the upcoming device.
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